Case Study

Bonfire isn’t just another digital marketing agency. They are one of Australia’s leading digital performance agencies, delivering results for their customers that have a direct impact on the bottom line.

With return on investment (ROI) at the foundation of everything they do, Bonfire engaged Checkside to ensure the company was well positioned to handle future growth.

Following our initial business analysis and strategy and structuring workshop in May 2019, we developed a game plan focused on engaging the team with the business strategy, embedding a high performance operating system, establishing a consistent approach to leadership and building on Bonfire’s strong company culture and people management systems.

Since then we have worked alongside Bonfire’s key leaders to update their strategy, review their functional structure, design and implement a high performance operating system and deliver our Leadership Turbocharge program. We have also provided direction on the selection of a fit-for-purpose HR information system (HRIS) and advised on the recruitment of several key roles.

The outcomes for Bonfire have included greater focus, increased accountability, comfort that their business structure is aligned with the business strategy and a greater propensity to take advantage of strategic opportunities and solve key issues. Bonfire’s leadership team are also enjoying stronger communication and teamwork.

Clay Cook, CEO of Bonfire, commented: “I engaged Checkside because I wanted to ensure that Bonfire continued to deliver bottom line results as we grew. Checkside has helped our leaders to connect their teams to our business strategy – and the high performance operating system they’ve helped us implement is driving accountability and results through the business.

I’d recommend Checkside for anyone who is ready to get serious about high performance. The fact that Checkside took the time to really understand our business has meant that they were able to tailor our high performance operating system to suit our culture, our technology stack and the way we work. I’m confident that we’re well placed to achieve continued success as a business”.