For the avid readers and podcasters among you, the phrase ‘simplicity lives on the far side of complexity’ is one you may have heard before. The beauty of the statement is that it is recognises that reaching elegant simplicity and clarity is in itself a tricky process. It’s easy to get lost in complexity and tangents – and sometimes you actually need to explore all these elements before you achieve clarity.
Why use a Strategy on a Page (SOAP)?
The idea of a One Page Strategic Plan or Strategy on a Page (SOAP) is not a new one and there are various models and templates available, download our template here. However, most companies fail in the development of same, or simply give up, because they find that there is a lot more work in achieving simplicity than they expect!
So, what should you do to make sure you ‘go the journey’ and nail your Strategy on a Page?
1. Utilise an external adviser.
There is a skill and art to developing a SOAP, so it stands to reason that a facilitator who has been through the process multiple times can help you break through the roadblocks you encounter. It helps if they understand the market you operate in and who some of your key competitors are to help you crystalise your differentiators and ‘x-factor’.
2. Leverage customer and potential customer views.
At the end of the day, positioning your business is largely about understanding how you are different in a way that really matters to the customers you want. Its worth asking them or using existing feedback to inform your decision making.
3. Leverage employee feedback.
At the end of the day, its your people that need to buy into your SOAP. Make sure you gather their feedback into their current understanding of what you stand for and why, so you can confirm or re-set expectations accordingly.
4. Use an ‘ERIC’ filter.
Strategic planning can turn into an idea-fest if you are not disciplined at applying a simplification framework. Think first about the waste that you can ELIMINATE and REDUCE from your business, before the things you can INCREASE and CREATE.
5. Never lose sight of the numbers.
A strategy that is not based on economic or funding reality is unlikely to ever be successful. You have to be realistic with the financial resources available to you.
As Gino Wickman states in his book Traction “The more clearly everyone can see your vision, the more likely you are to achieve it. Focus everyone’s energy towards one thing and amazing results will follow.” The upside in terms of employee engagement and performance is substantial.
Need help? Get in touch with a Checkside adviser to discuss your Strategy on a Page.
Download our Free Strategy on a Page template
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